There is nothing more intimate than dressing the human body to meet both nature and the yes of the world. OUMLIL, which means the color "White" in Berber (Morocco’s native language), is a label founded upon a belief that we are here to celebrate life and that we often seek renewal, which empowers us forward.
Hisham Oumlil, a Moroccan-American designer based in New York City, launched Oumlil in 2005 by initially serving private clients through an intimate collaboration between Designer, Client and Tailors.
In the words of Jean Luc Goddard: “Style is the outside of content, and content the inside of style, like the outside and the inside of the human body, they cannot be separated.”
As of 2020, designer Sam Coffie joined Hisham as the Co-Creative Director for the OUMLIL Ready-To-Wear collections. Their approach is inspired by the rich Moroccan/ Moorish aesthetics and the minimalism of European tailoring: An expression of cultural crossing.
The company believes that beyond creating beautiful products, one must also be socially responsible. We have a passion for and care immensely for youth development and green spaces. With purpose and conviction we support the following non-profits and we kindly ask for you-dear customer to join us in supporting them when you can.